Cultural Hangout Festival, IAACCF partner to promote African culture globally

The Cultural Hangout Festival (CHF), a Nigeria-UK based cultural platform, has officially entered a strategic partnership with the International African Arts, Crafts & Culture Fair (IAACCF), Canada, through the signing of a Memorandum ofUnderstanding (MoU).

This partnership marks a significant step toward strengthening global collaboration in the promotion of African arts, culture, and creative industries. Under the agreement, both organizations will work together to support cultural exchange, expand opportunities for artists and creatives, and increase global visibility for African cultural expressions. The collaboration also reflects a shared commitment to cultural diplomacy, diaspora engagement, and economic development through the creative sector.

The partnership will focus on several key areas, including:

• Joint promotion of cultural events and initiatives
• Co-creation of cultural and creative industry projects
• Talent and vendor exchange across international platforms
• Youth cultural education and heritage awareness programs
• Training and capacity building in cultural entrepreneurship
• Media and documentary storytelling on African culture
• Exploration of jointly hosted events and global expansion opportunities

Through these initiatives, CHF and IAACCF aim to create a stronger ecosystem for African creatives, connecting local talent to global audiences while preserving and promoting cultural heritage. Building Bridges Between Africa and the Diaspora Speaking on the partnership, Aihawu Victor, CEO/Founder of Cultural Hangout Festival (CHF), noted: “This partnership is about more than events—it is about building meaningful connections between Africa and the diaspora through culture. We are creating platforms where stories are shared, opportunities are created, and identity is celebrated on a global stage.” Similarly, Randa Adjare, Founder/CEO of IAACCF, emphasized the importance of collaboration in amplifying African culture internationally

“By working together, we are strengthening the global presence of African arts and crafts while creating more opportunities for creatives to thrive beyond borders.” Expanding Opportunities for Artists and Cultural Entrepreneurs The MoU also introduces structured collaboration in areas such as cross-event participation, sponsorship engagement, and market access for artists, designers, and vendors. Additionally, both organizations will explore new models of collaboration, including co-hosted cultural events and joint initiatives in multiple countries, further positioning African culture within the global creative economy.

About Cultural Hangout Festival (CHF)

The Cultural Hangout Festival (CHF) is an international cultural engagement platform organized by Africa Multicultural & Heritage Promotion Ltd (AMHP) in collaboration with the Centre for Youths Integrated Development (CYID). CHF brings together artists, cultural practitioners, entrepreneurs, and diaspora communities to celebrate culture, foster dialogue, and promote global connections.

About IAACCF Canada

The International African Arts, Crafts & Culture Fair (IAACCF) is a Canada-based platform dedicated to promoting African arts, crafts, and cultural heritage through exhibitions, cultural programming, and international engagement.