Business
Wema Bank rewards 273 customers with ₦17.96m in first month of 5 for 5 Campaign Season 5
By Philippine Duru
philippineobetoduru@gmail.com
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One month after launching the fifth season of its flagship 5 for 5 Rewards campaign, Wema Bank says it has rewarded 273 customers with a total of ₦17.96 million, underscoring the early success of the initiative aimed at promoting customer loyalty and positive financial habits.
The campaign, which was launched on May 2, 2026, as part of the bank’s 81st anniversary celebrations, features a more structured and inclusive rewards system targeting customers across the Youth, Women and Mass Market segments.
The season commenced with a special anniversary activation at Ikeja City Mall, where 81 customers received ₦81,000 each, amounting to ₦6.56 million in rewards distributed on the launch day. According to the bank, an additional 192 customers have emerged as winners through daily and monthly draws conducted within the first month of the campaign.
Under the Youth segment, 37 students benefited from rewards totalling ₦4.4 million. The beneficiaries included 20 students who received ₦50,000 each through the PocketMoni reward initiative, while 17 university students were awarded ₦200,000 each in tuition support grants.
The Women segment also recorded notable participation, with 12 customers receiving ₦150,000 each through the bank’s #SelfCare reward category.
The Mass Market category accounted for the largest number of winners during the period under review. Wema Bank disclosed that 120 customers received daily cash rewards, while 23 customers won ₦200,000 each in the monthly draw, bringing the total rewards distributed in the segment to ₦5.2 million.
Commenting on the campaign’s impact, Wema Bank’s Managing Director and Chief Executive Officer, Moruf Oseni, said the initiative reflects the bank’s commitment to recognising and rewarding customer loyalty.
“At Wema Bank, we believe loyalty should be rewarded in ways that are meaningful, transparent and accessible. The response to Season 5 of the 5 for 5 Rewards campaign has been encouraging, and seeing hundreds of customers benefit within just one month reinforces our belief that everyday banking should create everyday opportunities,” he said.
Oseni added that the bank was focused on encouraging positive financial behaviour while delivering tangible value to customers.
“This is only the beginning. With more reward categories, more winners and more opportunities still ahead, we remain committed to creating meaningful impact for our customers and ensuring more Nigerians experience the value of banking with Wema,” he stated.
To participate in the campaign, customers are required to open or reactivate a Wema Bank account, fund it with a minimum of ₦5,000, maintain an average monthly balance of ₦5,000, and complete at least five transactions each month using the ALAT app, Wema or ALAT cards, or the *945# banking platform.
Wema Bank said more than ₦170 million has been earmarked for rewards between May and December 2026, with thousands of additional customers expected to benefit as the campaign progresses.